Kapamilya Stars to Invade Panagbenga Festival this February 24 and March 2

Idol of the Masses Robin Padilla is set to lead the group of ABS-CBN stars who will travel to Baguio City this weekend for the much awaited Panagbenga Floral Float Parade on Sunday (February 24) at 7AM.

ABS-CBN Regional Network Group (RNG) will take part in the grand annual parade through its floral float that will carry on board Robin together with his “Kailangan Ko’y Ikaw” co-stars Xyriel Manabat, Marco Gumabao, Miles Ocampo, Karla Estrada, and Smokey Manoloto. Kris Aquino’s co-hosts in the Kapamilya morning talk show “Kris TV” Jason Francisco and Melai Cantiveros will also join the parade.

Meanwhile, more Kapamilya stars will brighten up the Summer Capital of the Philippines as Kapamilya Karavan stops over at Melvin Jones Park on March 2 (Saturday) at 4pm.

The Kapamilya Karavan will be graced by the hottest lead stars of several top-rating ABS-CBN shows including Kim Chiu, Maja Salvador, Enchong Dee and Xian Lim of “Ina Kapatid Anak;” Richard Yap of “Be Careful With My Heart;” Angeline Quinto, Paulo Avelino and Sam Milby of “Kahit Konting Pagtingin;” and newest Kapamilya child wonders Julia Base and Larah Sabroso the hit afternoon series “May Isang Pangarap.”

Don’t miss the chance to get up close and personal with ABS-CBN’s brightest stars in this year’s Panagbenga Flower Festival. Witness the ABS-CBN RNG floral float in the 2013 Panagbenga Floral Float Parade this Sunday and the star-studded Kapamilya Karavan on March 2.

The ABS-CBN Regional Network Group is the nationwide TV and radio network of ABS-CBN Corporation.

For more Kapamilya stories and happenings in the regions, log on to www.abs-cbnnews.com, www.choosephils.com, and www.iwantv.com.ph.

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Help Disaster Victims by Buying a Kapamilya Parol

ABS-CBN stages a widespread campaign to help disaster-affected Kapamilyas by selling parols, a Pinoy Christmas icon, to jive with this year’s theme “Lumiliwanag ang Mundo sa Kwento ng Pasko”.

By purchasing a “Kapamilya Parol” whose central icon was designed by kids orphaned during the Typhoon Sendong, buyers are taking part in an effort to help disaster-affected Kapamilyas as all proceeds will be donated to Sagip Kapamilya, ABS-CBN Foundation’s project that provides relief to affected communities of disasters, as well as rehabilitation and disaster risk reduction projects.

Sagip Kapamilya will be allocating “Kapamilya Parol” funds to the families directly affected by the recent calamities of 2012, including orphaned children who are under the continued care and assistance of Sagip Kapamilya.

Buyers can hang these parols in their homes but it can also be donated to less fortunate families through the ABS-CBN Online Store at abscbnstore.multiply.com. ABS-CBN will give a parol in the donor’s name to a child or family affected by the calamities of 2012 and upon receipt of the parol, an email will be sent to the donor with the recipient’s name and if possible, a photo as well. Proceeds of the donated parols will still go to Sagip Kapamilya.

The “Kapamilya Parol” is now available in SM Kultura, selected ABS-CBN Regional Network Stations, selected provincial department stores such as LCC Malls and Fiesta World Malls, and at the ABS-CBN Store. It is also available globally and nationwide through the ABS-CBN Online Store.

The ABS-CBN Christmas Campaign aims to highlight the Filipinos as bearers of light who never run out of kindness especially during dire times. Spread light and kindness by buying or donating a “Kapamilya Parol” now. For more information, please visit http://kwentongpasko.abs-cbnnews.com/parol.

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ABS-CBN Widens It's Reach In More Than 10 Provinces

ABS-CBN Corporation, the country’s largest and leading multimedia conglomerate, has started expanding its reach nationwide building more than ten new relay stations and enhancing the TV and radio coverage of its existing regional stations.

ABS-CBN Regional Network Group (RNG) head Louis Benedict Bennett said ABS-CBN will soon expand in areas such as Oriental Mindoro, Davao Oriental, Antique, and Negros Occidental while the TV power upgrades and antenna retrofit enhancements in Tacloban, Dagupan, Baguio, Bacolod, and Cagayan de Oro are underway.

“We are thrilled to announce that ABS-CBN will pioneer the building of new stations in these areas. These new relay stations will also receive locally produced shows, something the rival networks don’t have,” said Bennett.

The local shows produced by ABS-CBN RNG include newscasts, morning programs, game shows, and local public service programs that feature homegrown talents and stories that happen in their region.

For instance, he pointed out that ABS-CBN RNG’s youngest regional station in Palawan already airs locally relevant news and original content through “TV Patrol” and “Mag TV Na.”

To date, the Kapamilya network has the most expansive regional reach in the country with its established stations in Luzon (Appari, Batanes, Tuguegarao, Baguio, Pampanga, Dagupan, Batangas, Laoag, Isabela, Naga, Legazpi, and Palawan) Visayas (Cebu, Bacolod, Tacloban , Roxas, Kalibo, Dumaguete, and Iloilo) and Mindanao (Davao, Cagayan de Oro, Butuan, Zamboanga, Iligan, Cotabato, Dipolog, Koronadal, and General Santos).

Some of today’s hottest Kapamilya stars, meanwhile, will celebrate the Peñafrancia Festival with Bicolanos at the Plaza Quezon, Naga City this Saturday (September 8) at 4:00 p.m. Stars of the top-rating daytime show “Be Careful With My Heart” Richard Yap and Jodi Sta. Maria, together with “Walang Hanggan” stars Coco Martin and Joem Bascon, and Maja Salvador will add fun to the fest through games and musical performances.

The stars will visit to thank loyal viewers for making the Kapamilya channel the leading TV network nationwide. Data from Kantar Media show that ABS-CBN obtained an average audience share of 43% nationwide on total day viewership, or 12 points higher than rival GMA’s 31%. ABS-CBN’s primetime block (6PM-12MN) also reigned in Total Luzon, hitting an average primetime share of 43% vs GMA’s 32%. In the Visayas, ABS-CBN’s primetime viewership averaged 56% vs GMA’s 25%, while in Mindanao, it registered 62% as compared to GMA’s 18%.

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Princess and I Cast Visits Legazpi, Next Karavan with Coco Martin to Invade Naga

More than 7,500 Legazpenos cheered Kathryn Bernardo, Daniel Padilla and Khalil Ramos of the hit royal teleserye “Princess and I” at the “Princess and I Royal Karavan” that happened at the LCC Parking Lot as part of the “Salamat Kapamilya” project of ABS-CBN Regional Network Group (RNG).

The ‘royal’ stars visited the region to personally give thanks for their continued support. The Kapamilya Network still reigns all over South Luzon with its total day average audience share of 18.8% compared to the 8.8% of GMA and 2.7% of TV5 based on the urban and rural audience measurement data of Kantar Media last July. ABS-CBN also soars high on primetime with its average audience share of 29.2%, triple of Kapuso’s 10% and very far from Kapatid’s 3.7% while ABS-CBN’s daytime average audience share rates 13.6% against GMA’s 8.2% and TV5’s 2.2%.

Daniel made girls feel weak at the knees when he sang “Prinsesa” and “Hinahanap-hanap Kita” from his self-titled album while Pilipinas Got Talent runner-up Khalil touched the hearts of many as he sang “Now We’re Together” and “Kung Ako Ba Siya”. Kathryn also charmed the audience with her sweet rendition of “Mula Noon Hanggang Ngayon” and made everyone dance when she belted out “Call Me Maybe”.

An on-site selling of the “Princess and I” album gave hundreds of Bicolanos a chance to sit at the VIP area where they could watch the stars up close.

“The Bicolanos welcomed us warmly. We thank everyone and we hope for your continued support for Princess and I,” said Kathryn, who portrays the role of Mikay.

Watch out for the next fun-filled Kapamilya Karavan at Naga on September 8 for the Penafrancia Festival where Coco Martin and other Kapamilya stars will join in. Stay tuned to ABS-CBN for more updates.

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ABS-CBN Regional Network Group Launches 'Ligtas Pinas'

An internal campaign spearheaded by ABS-CBN Physical Security called “Ligtas Pinas” will be spread all over the country through seminars and workshops on disaster preparedness.

The campaign is divided into a three-part series on the three most common disasters that strike the country: Typhoon, earthquake, and fire. It insists on the importance of one’s knowledge on basic survival skills, emphasizing on the fact that in times of disaster, your chances of survival is primarily up to you and what you know.

The Creative Communications Management tapped by Vice President for Regional Network Group, Jerry Bennet, launched the once internal campaign begun by ABS-CBN’s security and safety measures.

During a workshop headed by Martin Aguda on disaster preparedness, Bennet was inspired to take the campaign to the regional audience as these were the areas recently hit with catastrophes. Accordingly, segments on disaster preparedness in the local TV Patrol were produced.

The Philippines is a disaster-prone country. Therefore, basic survival skills should be second-nature to us during typhoons, earthquakes, and other catastrophes. Sadly, casualties continue to increase in number when disaster occurs due to lack of knowledge, skills, and right preparation.

In time for the Disaster Awareness Month in the Philippines this July, the “Ligtas Pinas” campaign will soon roll-out. Directed by in-house directors, Paolo Ramos and Eric Po, the “Ligtas Pinas” series was produced by Carla Payongayong, Cidge Laxamana, and Christian Abuel of CCM RNG together with Production Supervisor Jaime Porca, Post-Production Specialist Teters Enrique and Motion Graphic Artist Karlo Victoriano. The said campaign is under the supervision of Creative Account Manager Tina Barbin and CCM Vice President Robert Labayen.

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